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Media Impact

What's the Story with Immersive Storytelling?

StoriesLabImmersive storytelling is not just another a fancy buzzword. It’s a great tool filmmakers, journalists, artists and producers use to engage audiences through a captivating, first person interactive experience online and share their messages and stories with the users.

On October 16, the Pride Collaborative presented “StoriesLab,” a day long interactive exploration into immersive storytelling with presentations from those who already learned how to master it. Read more...

From YouTube to Broadcast

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The new public television series “Reveal” shows how important content can travel from the internet to broadcast media, bringing online investigative reporting and in-depth research to audiences who are more accustomed to television and radio.Read more...

Gender Equality in Hollywood: Where Are We Now?

At this point it’s fairly well known that women are routinely underrepresented – and misrepresented – in major motion pictures. But we’d like to believe that in this modern era of equality, things are finally changing for the better. Not so, says the USC Annenberg Media, Diversity, & Social Change Initiative’s latest report. Read more...

Assessing the Changing Business Model of Local News

PNapoliProfessor Philip Napoli tackled the question of media impact assessment on a recent podcast of the MIT Comparative Media Studies/Writing Center. Napoli, who teaches journalism and media studies at Rutgers, published “Measuring Media Impact” for the Norman Lear Center in October of last year.Read more...

Dot Connector Studio: A Focus on Impact

Dot ConnectorNot too long ago, media impact expert Jessica Clark was leading the Future of Public Media project here at the Center for Media & Social Impact. After that, she helped develop and launch the innovative multimedia production Localore as AIR’s media strategist.

Now she’d like you to meet her next project: Dot Connector Studio, a multiplatform media strategy and production firm that helps creators produce innovative experiences, conduct field research, and design for impact. Read more...