Empowering Media That Matters

The Center for
Media & Social Impact

The Center for Media & Social Impact is an innovation lab and research center that studies, designs and showcases media for social impact.

More about CMSI

Mark your calendar for next year's Media That Matters conference! 

Our latest report takes an in-depth look at the range of media impact tools currently available.

Just Released! Public TV remains leading source of diverse programming.

A 10 year legacy of the Media That Matters Conference in one publication.


Three case studies of social issue docs demonstrate how outreach campaigns can enable publics to form around social and political issues.

Media That Matters

What's the Story with Immersive Storytelling?

StoriesLabImmersive storytelling is not just another a fancy buzzword. It’s a great tool filmmakers, journalists, artists and producers use to engage audiences through a captivating, first person interactive experience online and share their messages and stories with the users.

On October 16, the Pride Collaborative presented “StoriesLab,” a day long interactive exploration into immersive storytelling with presentations from those who already learned how to master it.


From YouTube to Broadcast


The new public television series “Reveal” shows how important content can travel from the internet to broadcast media, bringing online investigative reporting and in-depth research to audiences who are more accustomed to television and radio.


Spectrum Auctions Threaten Public Television

towerHigh payment projections for the upcoming spectrum auctions are tempting public television stations to sell off channels – but for whose benefit?

The FCC’s October 1st report predicting payoffs of up to $570 million for stations giving up channels in coveted areas has spurred debate over the roles and responsibilities of public television stations in the auctions.


Fair Use Question of the Month: Capturing Copyrighted Material in the Background

Dear CMSI,

I work as a documentary filmmaker and for my next shoot, we are filming a lot of scenes in a mall and inside a school. I am worried about all the copyrighted content that might be incidentally shown in the background.