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Audience Engagement; Impact; Social Documentary

Processing our Process: Documentation and Reporting in the Age of Transmedia

By Andrea Olson
Designing for ImpactIn an age of online over-sharing (we know what what most of our “friends” are watching, listening to and “liking”), Land of Opportunity has been grappling with how to achieve a major goal on this innovative project: sharing lessons learned.  How do we  effectively convey our successes and failures for those setting out to explore the intersection of film, social justice and emerging media? Read more...

Don’t Push It: Integrating Interactivity with Intention… and Discretion

Co-Authored by Sofie Strasser & Laine Kaplan-Levenson

Producers Institute 2012It’s another week thinking about interactivity here at Land of Opportunity, especially after receiving the great news that we will be participating in the 2012 BAVC ‘Stories With Impact’ Producer’s Institute later this fall (#psyched!). As we continue to develop partnerships, design a community-focused user experience, and generally investigate the realms of transmedia storytelling, we can’t help but notice the growing backlash about being too ‘plugged in’ to the the 24/7 cyber reality that encompasses us these days. It seems the latest trend on the internet is to, well, get off the Internet… or at least resist the addictive siren call of constant connectivity for no real reason. Read more...

Water Under the Bridge: Keeping Stories Afloat Across the Transmedia Ocean

Co-Authored by Andrea Olson and Laine Kaplan-Levenson

How do we tell stories? We tell them on porches, around fires, over drinks, on the phone, vCowbirdia text (or as ‘dem kids call it, ‘sext’), and now on the Internet. We have no choice but to adjust to the online environment for storytelling, and sometimes it feels like the medium has drowned the message in a sea of slick mash-ups, verbose cats and (insert current viral meme sensation here). In our quest to tell the story of the complex and unprecedented reconstruction of New Orleans from many points of view, the Land of Opportunity project has always demanded an eventual reach beyond the boundaries of a traditional feature film.   Read more...

Filmmaker Nefin Dinc on "The Other Town"

When Turkish filmmaker Nefin Dinc was a graduate student in Great Britain, she noticed that while her Greek friends and Turkish friends "liked each other a lot," they also repeated similar ideas about the other that favored their own country: "the Turkish side would say that the Greeks had 'Megali Idea', which means they want to expand and get Turkish lands still, and the Greeks would say that Turkey would attack Greece if she had the chance." Dinc realized that the basis for many Read more...

Sparkwise: A New and Innovative Tool for Measuring Media Impact

Tomorrow Partners, a Berkeley based strategic design firm, recently launched a free cloud-based online tool for aggregating all sorts of metrics, including social media and web presence in a personalized dashboard.Read more...