This year's theme, "Change for Good," features conversations about how independent social change filmmakers can execute integrated campaigns that are strategic, action-oriented, and have enduring impact.
AIR Media Strategist and co-author of the report Social Justice Documentary: Designing for Impact, Jessica Clark, will be hosting 15 minute sessions with filmmakers to answer questions about strategic design for your project. To register for a time, please contact Jessica at firstname.lastname@example.org.
**You must be registered for the conference in order to participate.
Location: Katzen Arts Center, Abramson Family Recital Hall
Fair use--the right to use copyrighted material without permission or payment, under some circumstances, has saved many filmmakers money, without jeopardizing their own royalties. How does it work? Spend an afternoon learning how to make a fair use decision without a lawyer; finding out the latest news on employing fair use, and on DMCA exemptions that allow you to break encryption on a DVD; and testing out your fair use talents. Led by Patricia Aufderheide and Peter Jaszi, with CSM Grad Fellow Katie Bieze.
5:00pm Conference check-in and registration open
6:00pm Welcome and Keynote Address
The Center welcomes keynote speaker Meredith Blake, distinguished attorney, social entrepreneur, and Founder and CEO of Cause & Affect--a strategy consulting and management firm in the business of high-impact social change. Blake successfully marries high visibility and grassroots strategies to target real solutions for social change. How can independent filmmakers leverage documentary, social enterprise, influencers and corporate entities for a movement that is achievable and effective? What are the keys to mobilizing audiences for a movement? Blake will tell independent filmmakers what does and doesn’t work to create enduring impact.
Meredith Blake, Founder & CEO, Cause & Affect
The chief strategist of Cause & Affect, Meredith Blake is a nationally recognized public interest attorney and social entrepreneur with twenty years of experience in creating positive social change. In the role of Founder & CEO, Meredith works with clients to create deep impact philanthropic initiatives and social impact campaigns grounded in research and with an eye toward sustainability.
7:30pm Light Dinner Reception
9:15am Conference check-in and registration open
10:00am Welcome and Talks
Screening of Arts Engine MTM 2011 Jury Award Winner:
"It's In Your Hands" is a short film and Media That Matters Festival jury award winner on building hand washing stations using readily available material and minimal environmental impact, to help eradicate dysentery and spread of disease.
10:15am First Talk
Find out about strategies from media makers who are targeting wide-scale change with practical actions. Your social campaign can be scalable and replicable; don't be afraid to think big.
Moderator: Pat Aufderheide, Director, Center for Social Media; University Professor, School of Communication, AU
Michael Collins - Director, Give Up Tomorrow; Founder, Thoughtful Robot
Give Up Tomorrow: Thanks in part to the making of the film and the media attention it encouraged, the death penalty was abolished in the Philippines. Now that the film is finished, Michael and Marty are embarking on a worldwide campaign with Amnesty International and a whole host of partners to continue abolishing the death penalty, demand fair trials, reform penal systems, obtain justice for Paco and for everyone.
Will Sylvester - Producer/Post-Production Supervisor/Installation Specialist at Question Bridge
Question Bridge: The Question Bridge team is using video-mediated dialogue among black males designed to radically transform black male identity from the inside out. Launching through museum installations, with an interactive immersive video experience, and eventually a documentary, Question Bridge is turning the cameras on black males, and putting social change media in the hands of the audience.
11:45am Shout Outs
Step up to the mic and introduce yourself! We set aside this time to help facilitate networking - find your next program partner and grab some lunch.
Lunchtime table discussion:
The Good, the Bad and the Partner: Jot down your anonymous partner stories and questions to kick off the next talk.
Webisodes for Change
1:15pm Second Talk
Partnerships for Change:
What were your partnership success or horror stories? We’ll read out loud some of your anonymous comments and address the challenges of partnering. What’s the right way to partner and what’s the right partnership for your project? What do partnerships look like in an interactive, digital world? Hear from documentarians on the ground who are working with web developers, nonprofits, and the audience to define the next generation of partnering.
Lee Hirsch - Director, Amandla! a Revolution in Four Part Harmony, The Bully Project
The Bully Project: Director Lee Hirsch says that his former bullies have found him on Facebook and contributed to the campaign to create a positive safe environment in schools everywhere. Hirsch is working with students, teachers, parents, foundations, policy makers, and everyone in between to put a stop to bullying. A campaign of this scale requires the help of individuals as much as organizations, along with strategic use of networking both on and off line.
Liz Norton - Director/Founder, Stone Soup Films
Stone Soup Films: What do you need to know about working with nonprofits? Liz Norton, seasoned producer and video strategist, discusses what the Stone Soup model reveals about strategies for storytelling with nonprofits as partners or clients. Stone Soup was founded on the philosophy that “collectively we can achieve things that we could never do on our own.”
Aman Ali - Writer, Comedian, Co-Creator of 30 Mosques in 30 Days
30 Mosques: 30 Mosques in 30 Days is the blog by Aman Ali and Bassam Tariq chronicling their journey to a 25,000 mile road trip to all 50 states during the 30 days of Ramadan to visit mosques and document daily life for the 3 to 4 million Muslims living in America. The documentary in production is taking their stories off of the blog and onto the big screen. Aman and Bassam participated in the Mozilla + ITVS Living Docs Project HackJam, which challenged filmmakers to consider how documentaries connect to people through new forms of engagement on the web.
2:45pm Networking Break
We know that's why you're here! Refresh your coffee cup and collect some v-cards.
3:15pm Third talk
Small Acts Are Big Acts:
Sometimes, maybe even most of the time, long-lasting change happens incrementally and through individual, daily actions. This dialogue explores how filmmakers are encouraging small acts that lead to big change.
Moderator: Caty Borum Chattoo, Assistant Professor, School of Communication, AU
Dara Kell - Co-Director/Producer of Dear Mandela
Dear Mandela: "When their shantytowns are threatened with mass eviction, three ‘young lions’ of South Africa’s new generation rise from the shacks and take their government to the highest court in the land, putting the promises of democracy to the test." Dara Kell and husband co-director and producer Christopher Nizza have made it their mission to share the stories of these intrepid shack dwellers. Kell was also co-editor of The Reckoning (Sundance 2009) and Oscar-nominated Jesus Camp.
4:45pm Raffle and Closing
5:00pm Closing Reception
Accommodations and Directions
Georgetown Holiday Inn (be sure to mention you're part of the conference at American University for a reduced rate)
Campus Map (Katzen Arts Center located on corner of Nebraska and Massachusetts)