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Field Reports

Field Report: New Muslim Cool: Engaging Stakeholders in the Filmmaking Process

 The Center for Social Media's field reports profile innovative media for public knowledge and action. Published as part of the Center’s Ford Foundation-supported Future of Public Media project, these case studies explore how publics form around participatory and multiplatform media projects. This field report is the last one in a series of six conducted between 2007 and 2009. CSM Research Fellow Nina Keim analyzes how the feature-length documentary film New Muslim Cool engaged stakeholders in the filmmaking process, resulting in a film that inspires young American Muslims, promotes an interfaith dialogue and helps users overcome prejudices about the Muslim youth community in the United States.


Field Report: Building Social Media Infrastructure to Engage Publics

This field report traces how a committed group of volunteers harnessed the micro-blogging tool Twitter to create innovative public media 2.0 experiments—first to actively engage users to report on their voting experiences in the 2008 U.S. election, and then to document their experiences of the 2009 presidential inauguration. Along the way, these two projects demonstrated how journalists and advocates can effectively leverage a range of both commercial and open source social media tools to organize, publicize and implement citizen reporting projects, creating infrastructure for related future projects. Organizers have since worked to archive and repurpose the code and collaboration materials from these efforts for use in 2009 election monitoring initiatives in India and Iran.


Field Report: Made in LA

This examination of Almudena Carracedo and Robert Bahar's film project, Made in L.A., written by Center for Social Media research fellow Kafi Kareem, looks at the terms of production for a film project that is self-funded and driven by the need to connect with its users. Made in L.A. documents the struggle for rights of immigrant textile workers who were suffering under sweatshop conditions in Los Angeles. Carracedo and Bahar began an expensive and extensive project without a real grasp of how it would evolve. They survived, and ultimately thrived, due to a relentless search for connection with their users. This project uncovered techniques that others can adopt pre-preemptively, as a way to involve potential supporters from the start in projects that speak to clear constituencies.


Field Report: "Why Democracy?"

This report is Research Fellow Greg Fitzpatrick's examination of "Why Democracy?"—an ambitious multi-platform, multi-country public broadcasting project—demonstrates the opportunities and challenges for public media born in a broadcasting environment to engage publics across global and digital divides.


Field Report: OneWorld's Virtual Bali

While social networks and virtual worlds have largely been used for entertainment and personal interaction, they have at times demonstrated the potential to serve as powerful platforms for public media. This field report assesses a project that involved the use of a commercial virtual world, Second Life, and a niche nonprofit social network, OneClimate.net, by a nonprofit media producer, OneWorld UK. By operating a public forum from the 2007 U.N. Climate Change Conference via these platforms, OneWorld was able to expand participation in the conference and create an ongoing conversation among members of a global public interested in environmental issues. While the number of online participants was limited, this experiment drew significant press attention and served as a benchmark for nonprofit and public media uses of these online tools. The OneWorld organizers noted some skepticism on the part of both reporters and other advocacy groups, but hope their example will break down barriers as they continue to use these platforms at subsequent U.N. gatherings. Questions of scale, budget and digital divides still remain.